A membership pitch that opens with a price list reads like a menu, not a proposal. A pitch that opens with what each tier actually gets someone reads like a real offer.
Lead with what's included, tier by tier
A prospective member deciding between tiers needs to understand what changes as they move up — priority booking, additional classes, guest passes — before the price differences make any sense to them.
Structure three tiers, not one or five
A single flat membership forces an all-or-nothing decision. Too many tiers creates decision fatigue. Three tiers, with the middle one clearly positioned as the best value, is the structure most people actually convert against.
State perks specifically, not vaguely
"Premium benefits" tells a prospect nothing. "Two free guest passes per month" gives them something concrete to weigh against the price difference.
Generate the draft instead of writing a new one for every promotion
The Membership Package Proposal template generates this exact structure — tiers, pricing, and perks — from your real membership details. Open it in FLYNT Docs, and price your tiers first with the Class & Session Pricing Calculator.